Brand assets
& guidelines

Download MapNinja logos for articles, ads and presentations. Check the guidelines below before using them.

Download brand kit

SVG and PNG files, plus usage guidelines.

Updated

Download logos

Choose a full logo that suits your background.

Download guidelines

Logo for light backgrounds

Red mark with dark lettering for light backgrounds.

PNG 2400 px wide
SVGPNG

Logo for dark backgrounds

Red mark with white lettering for dark backgrounds.

PNG 2400 px wide
SVGPNG

White logo

For red or dark backgrounds.

PNG 2400 px wide
SVGPNG

Dark logo

For light backgrounds and one-colour printing.

PNG 2400 px wide
SVGPNG
Ninja mark

Ninja mark

For small spaces where the MapNinja name is already visible.

PNG 1299 × 1014 px
SVGPNG
App icon

App icon

For app listings, avatars and bookmarks.

PNG 1024 × 1024 px
SVGPNG

SVG scales for websites and print. The lettering is outlined, so no font installation is needed.

PNG works in slides, documents and social posts. Files have transparent backgrounds; preview colours are not included.

Need a single-colour ninja mark?White SVGWhite PNGDark SVGDark PNG

Logo spacing and size

Leave room around the logo and keep it large enough to read.

MapNinja logo with clear space around every side
Minimum clear space = ½ the ninja mark’s height

Give the logo room

Leave at least half the ninja mark’s height clear on every side. Keep text, borders and other logos outside that space.

Keep it readable

Keep the full logo at least 120 px wide on screen or 30 mm in print. The standalone mark needs at least 24 px height on screen or 6 mm in print. Use the app icon for smaller favicons.

Choose a clear background

Use the dark-lettered logo on light backgrounds and the white-lettered logo on dark backgrounds. Use the all-white version on red. Keep logos away from busy artwork.

Keep the artwork intact

Scale proportionally. Do not stretch, rotate, crop, redraw or rearrange the logo. Do not change its colours, add shadows or outlines, or replace the lettering.

Do not stretch
Do not rotate
Do not add effects

Brand colours

Use red for the mark and highlights, with neutral backgrounds.

MapNinja red

RGB 223, 48, 28

Ninja mark and highlights.

Midnight

RGB 12, 18, 24

Dark backgrounds behind white logos.

Slate

RGB 20, 32, 44

Dark lettering on light backgrounds.

Cloud

RGB 244, 246, 249

Light backgrounds.

White

RGB 255, 255, 255

Logos and text on dark backgrounds.

These sRGB values are for screens. Ask your printer to match the colours to your paper and print process. Use white text on brand red; use dark text on light surfaces. Check contrast for the final text size and background.

Fonts

Use Sora for headings and Inter for body text.

Inter

Body 400 · Labels 600

Explore the map.
Track what you find.
Get back to playing.

Aa Bb Cc Dd Ee Ff Gg
0123456789
Get Inter from Google Fonts

Use the logo files rather than retyping the wordmark. Font downloads and licences are linked above.

Writing about MapNinja

Keep it clear and specific. Only make claims you can support.

One word, capital M and N

MapNinja

Use this spelling throughout. Link to www.mapninja.io.

Tell players what they can do

Use short sentences and familiar words. Say “games covered” or “locations covered”. Only claim complete coverage once checked.

One sentence

MapNinja helps players find locations and track their finds with interactive game maps.

A short introduction

MapNinja makes interactive maps for your favourite games. Find collectibles, resources and other locations covered by each map. Filter by category and keep track of what you find.

Using the brand

Use these files in articles about MapNinja or work created for us. No need to request a logo.

For paid placements, follow the agreed campaign brief. A logo download does not imply a partnership or endorsement. Do not use our branding for another product, account or merchandise, or imply approval we have not given.

The kit does not include game artwork or third-party logos.