MapNinja brand guidelines
Updated 2026-11-08
https://www.mapninja.io/brand

FILES
Full logos: 2400 px wide PNG and vector SVG.
Standalone marks: 1299 x 1014 px PNG and vector SVG.
App icon: 1024 x 1024 px PNG and vector SVG.
All PNGs have transparency. SVG lettering is outlined; no font installation is needed.
Light = red mark with dark lettering for light backgrounds.
Dark = red mark with white lettering for dark backgrounds.
White and slate = single-colour versions.
Use SVG for scalable layouts and print; PNG for slides, documents and social posts.

ABOUT MAPNINJA
MapNinja helps players find locations and track their finds with interactive game maps.

MapNinja makes interactive maps for your favourite games. Find collectibles, resources and other locations covered by each map. Filter by category and keep track of what you find.

NAME AND WEBSITE
Write MapNinja as one word, with a capital M and N.
Link to https://www.mapninja.io.

LOGO USE
Give the logo room: Leave at least half the ninja mark’s height clear on every side. Keep text, borders and other logos outside that space.

Keep it readable: Keep the full logo at least 120 px wide on screen or 30 mm in print. The standalone mark needs at least 24 px height on screen or 6 mm in print. Use the app icon for smaller favicons.

Choose a clear background: Use the dark-lettered logo on light backgrounds and the white-lettered logo on dark backgrounds. Use the all-white version on red. Keep logos away from busy artwork.

Keep the artwork intact: Scale proportionally. Do not stretch, rotate, crop, redraw or rearrange the logo. Do not change its colours, add shadows or outlines, or replace the lettering.

COLOURS (sRGB)
MapNinja red: #DF301C; RGB 223, 48, 28. Ninja mark and highlights.
Midnight: #0C1218; RGB 12, 18, 24. Dark backgrounds behind white logos.
Slate: #14202C; RGB 20, 32, 44. Dark lettering on light backgrounds.
Cloud: #F4F6F9; RGB 244, 246, 249. Light backgrounds.
White: #FFFFFF; RGB 255, 255, 255. Logos and text on dark backgrounds.
Ask your printer to match the colours to your paper and print process.

TYPE
Sora Bold (700) for headings. Inter Regular (400) for body copy and Semibold (600) for labels.
Get fonts and their licences from https://fonts.google.com/specimen/Sora and https://fonts.google.com/specimen/Inter.
Use the logo files rather than retyping the wordmark.

WRITING
Use plain, specific language. Explain what players can find or do.
Say games covered or locations covered. Do not claim complete coverage unless it has been checked.

USING THESE ASSETS
Use these files in articles about MapNinja or work created for us. No need to request a logo.
For paid placements, follow the agreed campaign brief. A logo download does not imply a partnership or endorsement.
Do not use our branding for another product, account or merchandise, or imply approval we have not given.
The kit does not include game artwork or third-party logos.
For a use outside these guidelines, contact hello@mapninja.io with a mockup and where it will appear.
